Is your organisation marketing its ‘green’ credentials as well as it could?  If not you could be missing out on a critical marketing opportunity.  Research commissioned by Portfolio revealed that 50% of marketing and PR management believe that green credentials are important for customers, with 84% believing this is likely to grow over the next two years.  Just as important are your own employees – the research also revealed that 60% of marketing and PR management believe that green credentials are important for employees, with 77% believing this is likely to grow over the next two years. 

The Portfolio Green Credentials audit is designed to determine how effectively your organisation is currently marketing its environmental credentials to both internal and external stakeholders.  It covers all aspects of marketing activity, ranging from planning and key messages through to actual content and materials that your organisation is using to reach key audiences.  This includes an analysis of recent media coverage to determine if and how journalists are presenting your organisation from an environmental perspective.

The audit identifies those areas where your green marketing is strong as well as those where improvements could be made, with recommendations as to how these could be addressed.  If required we can work with you to implement the recommendations or we are just as happy to work with an existing agency with a view to them carrying out the required activity on an ongoing basis.